Bulamu’s Strategic Pillars for Accomplishing Our Mission
Since our first weeklong medical camp in April 2016, Bulamu has tapped into a huge unmet need for primary medical care in rural Uganda. Our medical camps are held at small, government-operated health centers designed to serve the local population’s needs. We utilize the existing building for our operating room, dental clinic, maternity ward, testing lab, pharmacy, and supply room and then add rented tents, tables and chairs in the surrounding open space. That clinic has been there all along, yet when we announce a new medical camp, 8,000 people come from miles around because they are confident they will see a doctor and receive the treatment and medicines they need.
Our mission is to improve the well-being of rural Ugandans by providing affordable, accessible primary healthcare. We know that pop-up medical camps is a very imperfect solution. The strategic challenge we face is how to move from a periodic, geographically inconvenient model to one that provides ongoing primary healthcare solution that is available locally whenever the need arises. Our strategy calls for building on our existing platform and organizational strengths as we evolve toward a self-supporting, sustainable model that solves the continuity of care challenge. We have identified eight strategic pillars that will guide us in this evolution. We believe that ultimately, we must partner with existing community-based institutions, including those operated by the Ugandan government, who we hope will recognize that our resources and skills can help them accomplish their own healthcare objectives for the population we both are serving. The eight pillars:
- Facilitator Role: Combine Western organizational skills, funding sources and medical technology with dedicated Ugandan healthcare professionals to provide a superior level of primary medical care at reasonable cost.
- Bulamu Identity: Build Bulamu’s identity and brand as a Ugandan organization that provides affordable, high quality medical services to the people of Uganda.
- Product Platform: Develop and refine the weeklong medical camp as our initial service delivery model, using paid, temporary Uganda professionals in combination with foreign volunteers to provide a superior level of care to 5000+ patients over 5 days at a cost of under $5 per patient.
- Partner Organizations: Partner with existing hospitals, clinics, NGOs, and other organizations with established infrastructure to build on the medical camp platform and Bulamu brand.
- Community Networking: Embed ourselves in the communities we serve and network with the local social, civil, and governmental institutions to develop a more comprehensive and enduring approach to the major health challenges.
- Organic Growth: Grow organically by steadily increasing the number of camps and regions served, increasing the frequency in each region while establishing joint venture relationships with regional government hospitals.
- Continuity of Care: Extend our range of services to provide continuity of care between camps with new mechanisms such as mobile clinics, outreach practitioners, smartphone follow-up, or affiliate organizations.
- Economic Sustainability: Evolve from dependence on individual donations to a diverse revenue model that adds in fee-for-service, larger family foundations, public foundations, government contracts, joint ventures, and partnerships with other organizations with similar missions.
The Bulamu team recognizes that we are just at the beginning of a long and challenging road. Our remarkable early success convinces us that we are on the right track and can play an important role in improving the healthcare of the people of rural Uganda. To deliver on this promise, we must evove, adapt, and build strong relationships with the public, private and non-government organizations pursuing similar objectives.